SIG SAUER hired SJPR to launch its new Ammunition division and handle media relations for all ammunition products. Shannon was later entrusted with the launch SIG’s Airgun division and subsequent media relations.  SIG also enlisted her help with the introduction of its revolutionary P365 micro-compact pistol.  In addition to her work with the SIG AIR and Ammunition divisions, she supported the marketing department on the rest of the commercial side of the business for more than six years.

SJPR handled all media relations for Carl Zeiss Sports Optics North America for more than 12 years.  Shannon’s work for Zeiss included spearheading the Zeiss Search for the Ivory-billed Woodpecker – a project that garnered international attention.  Media coverage included the front page of the Wall Street Journal and multiple articles in USA TODAY, the New York Times and Washington Post.  Discovery Channel, National Geographic TV and other media outlets also covered the story.  In all, the search generated more than 250 newspaper and magazine articles that reached more than 62 million people worldwide.