ABOUT

Shannon Jackson began her communications career in the ABC News London bureau developing stories for World News Tonight, Nightline and Good Morning America before becoming a TV news reporter in Virginia.  Knowledge gained from her broadcast journalism experience has helped SJPR craft successful communications campaigns for years, resulting in positive media coverage for clients across multiple media platforms including major news outlets such as the Wall Street Journal and New York Times.

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A lifelong hunter and angler, Shannon has helped build, enhance, and protect brands in the outdoor, hunting, and shooting industries for more than 20 years. Responsive, detail oriented, and results driven, she works closely with the companies she represents – from the chairman and CEO to the internal marketing and communications department and beyond – becoming a trusted part of the team to achieve the company’s communications and sales goals.